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In-game advertising (IGA) is the use of computer and video games to deliver advertising. The games industry view IGA as offering a new revenue stream for advertisers and marketers. Some advertisers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favor of computer and video games. Others see in-game advertising as a way to reach into casual games, and target a growing female demographic. Read what Massive’s Jay Sampson has to say on the subject http://www.emarketer.com/Article.aspx?id=1005457&src=article2_newsltr

Casual gaming is exploding, thanks to gaming on mobile phones and Flash and Shockwave websites. Brands are joining in by helping people play and, in some cases, developing the games themselves. Have a look for yourself AddictingGames