Our blog

…and a Happy New Year.

Festive Wishes, Season’s greetings etc. etc.

Have a look at our Yuletide Video.

Cheers

David Coe (MD)

Had a slow day on Friday so I caught up with my RSS reader for the first time in months.

As usual I read the following first:

Hugh - http://www.gapingvoid.com/
Seth - http://sethgodin.typepad.com/
Tom - http://www.tompeters.com/
Russell - http://russelldavies.typepad.com/

Feel a lot better now I’ve filled my head with too much input…

A brilliant read for everyone - this is what Hugh thinks after all this time (3 years is a long time online)

If I had to condense the entire work into a single line, it would read something like, “Work Hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Be nice. Be polite.”

Read about it here

Three different emails wih three different offers. We created an email campaign for DLink, each email linked to a separate landing page with great customer offers.

The campaign had real impact for sales and marketing, firmly establishing DLink as the top provider for Networking Hardware.

Get up to £50 cash back* when you buy any Smart, Managed or xStack switch.

100% control of wireless networking at 30% of the cost

Save the planet, and cash with our Green Ethernet switch

First, you need to really know your customer and then you need to make them feel special.

We design Dove’s seasonal campaigns meticulously, crafting them for Dove’s established consumer base. The sites encourage users to sign up, tell Dove a little about themselves and in return Dove design products that their customers ‘really’ want. The result - outstanding customer buy-in and a real passion for the brand.

With Dove x

Dove seasonal campaigns are highly designed and built for a known consumer base. All users are encouraged to register and sign up to the Dove sites, allowing for reliable and invaluable consumer information. This source of data allows Dove to achieve excellent consumer buy in and brand support

While the relationship between sales and marketing has traditionally been adversarial, smart companies carve out clear roles so marketing can concentrate on the long-term view of customer relationships, readying prospects for sales to start selling. Let this distinction slip and the two functions separate, and business soon starts to suffer.

Social Media Optimisation (SMO) is a canny way of showing content to the people it interests. You can use the power of social media networks like Myspace, Facebook and Technorati letting people share their web experience with others. Brands should utilise the following: make content easy to link to, make it easy to tag and bookmark, reward inbound links, help it travel and encouraging the ‘mashup’. From there, users will do the rest.

Bit of background on something we are working on at the moment: DEFRA had plans to launch the Act on CO2 carbon calculator. In order to underpin the highly visible press and TV campaign it was decided to try a social media based approach. This involved creation of a number of presences in social media spaces and the seeding of lots of content in bite sized chunks. The campaign is designed to run over a year with the expansion of current activities alongside active management of the networks presences. Measurement is ongoing and is based on sentiment tracking of mentions on blogs, MySpace and other social networks and spaces.

For a view of what’s happening try these links…

www.myspace.com/actonco2
www.youtube.com/actonco2
www.flickr.com/photos/actonco2
http://actonco2.direct.gov.uk/index.html

The team at Chemistry is growing, and we thought we’d share our friendly faces with you all. While the Nintendo Wii craze has been sweeping the nation, we’ve been pocketing our own pleasure – and have created our own avatars. If you don’t know what we’re going on about – check it out on our website. You won’t scroll through boring team biogs. You’ll discover each one of us, perfectly embodied in our very own e-creation. You can even find out what we do and how to get hold of us. Enjoy.