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Economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It’s a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity in marketing. This new era isn’t about big spend, it’s about big ideas and originality. Expect the unexpected.

Atricle passed on to me from Tim from The Cool Hunter website - http://www.thecoolhunter.co.nz/stores/Retail—Innovate-or-Die/ it’s a common thread I’ve seen on a number of blogsites. When things are this bad it’s actually a really good time to build your brand/company/reputation.

When - oh - when will MSM start lightening up??

In the current economic climate it’s got to be a good time to transfer more of your marketing dollars, pounds or Euros online…

With the ability for real-time analytics - the ROI is measurable instantly.

There’s never been a better time to try some PPC campaigns with some split A/B testing and some SEO thrown in the mix.

So let’s get digital.

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Here’s a link through to our last e-newsletter where we released our latest client brief.

http://newsweaver.co.uk/pdggraphics/e_article001157835.cfm?x=bd6ngbL,b41QF9cK

Orange have announced that Chemistry Communications will be handling their account.

Most of the work will be carried out in our Fulham offices - with some of the digital elements being produced in Nottingham.

http://www.brandrepublic.com/Campaign/News/831266/Orange-hands-Chemistry-22m-DM-business

Thanks to Twigger for putting our blog into a new skin - so it looks a bit more joined up with our website.

I’m still not in the habit of posting yet. We’ve moved everything over to Word Press from Movable Type - so we’ll see whether it’s more intuitive to use.

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We believe so, but what are the industry predictions?

A dual branding project seamlessley changing over Pipex Business (www.pipex.net) to Vialtus Solutions. This project involved updates to content, brand identity and fresh imagery. A quick turnaround so all ‘flicked’ live one sunny morning……

We recently developed a microsite for Warburton’s Bread Week. The mircosite campaign aimed to find Britain’s most popular picnic sites.

The site offers the audience the opportunity to really interact, contribute and be involved in the whole development process. Finding the best picnic sites around the UK, sharing them with other like minded people and sharing opinions about particular picnic sites. This approach to brand marketing is fast becoming the norm for today’s brands through the ease of Web 2.0.

Giving customers the opportunity to co-create brands is integral to brand success.

Microsoft offers to buy the search engine company Yahoo for $44.6bn in cash and shares.

Read it here….http://news.bbc.co.uk/go/em/fr/-/1/hi/business/7222114.stm