Refreshing the brand
Monday, February 4th, 2008Siemens recently refreshed their corporate look and feel. Chemistry was then asked to help with the brand roll-out covering four key sectors of the business: Residential, Energy, Water and business customers.
This was the first Siemens division in the UK to redevelop a website in line with this new “look-and-feel” and we wanted to inject some movement into the site, engaging users to a less formal site.
Each area has an accompanying animation, created by Chemistry’s in house team. Complementing this we were sympathetic with the web copy, focusing very much on solutions, not products and services. We wanted to help really connect with their customers and for their customers to feel a valued part of the Siemens brand.
