Innovate or Die…
Economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It’s a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity in marketing. This new era isn’t about big spend, it’s about big ideas and originality. Expect the unexpected.
Atricle passed on to me from Tim from The Cool Hunter website – http://www.thecoolhunter.co.nz/stores/Retail—Innovate-or-Die/ it’s a common thread I’ve seen on a number of blogsites. When things are this bad it’s actually a really good time to build your brand/company/reputation.
When – oh – when will MSM start lightening up??
Tags: innovation, retail
