Our blog

We’ve been ‘busy bees’ here at Chemistry Digital, working hard on the completion of a new website for Siemens energy. The site reflects the services and solutions Siemens offer for both residential customers and business customers – have a look and tell us what you think http://www.siemensenergy.co.uk

We’ve been talking about Marketing, specifically targetted towards women for ages now and it seems others are thinking just the same….http://www.grokdotcom.com/2007/12/17/2007-marketing-to-women-awards/

On a daily basis, radio and the Internet together reach about 83% of people between the ages of 18-54 — that’s nearly the same as television’s daily reach. In addition, more than 90% of the population listens to the radio, and 21% of people are listening while online. It’s no wonder then that Google have created Google Audio ads http://www.dmarc.net/ tapping into this rich medium.

You can tell when someone’s desperate – they start getting reckless! We recorded the penultimate episode of Heroes from the Sci Fi channel (thanks Sky+!) so we could skip the ads and enjoy it at our leisure.

It looks like more and more people are doing the same, though, because they crowbarred a voice-over ad into the show! So instead of hearing a stirring speech from Nathan, all we could hear was an over-dubbed ad for mobile phone ringtones and downloads.

Which left us with two thoughts. First, it’s incredible to see how much the advertising landscape has changed over the last couple of years – all from the user taking control through digital technologies. Second, why would we ever want to watch the SciFi channel again if this sort of intrusive ad’s set to become the norm?

Online polling sites like Ask500People and BuzzDash offer a centralized alternative to online searches and drawn out questionnaires. These sites allow you to gauge popular opinion on almost any topic and see the results within hours.

Interested? Read on http://www.springwise.com/media_publishing/open_polls_gauge_popular_opini/index.php

This project for Transport for London has certainly been creating a buzz – both at the Chemistry offices and at TfL …and it’s now LIVE!!

TFL have teamed with itunes to give Oyster customers, 5 FREE downloads so everyone can enjoy FREE music on the go…

This is a great achievement, which involved extremely tight timelines – huge thanks to all involved.

Have a look at the website at http://www.tfl.gov.uk/itunes and look out for posters at stations and bus stops near you.

Fingers crossed for lots of awards!

This is something that really caught our eye this week…

If Kohei Nishiyama’s wishes are granted, he will be financially independent by the age of 40, living as an inventor and being woken each morning by his robot dog. But the 37-year-old Tokyo-based designer and founder of Elephant Design has a more ambitious dream, one he hopes will change the face of British shopping.

Read on….http://www.guardian.co.uk/technology/2007/nov/24/news.design

It’s great when you realise ‘why’ you do ‘what’ you do? And for us, today is one of those days after recieving a lovely email from our customers at Linkedln, simply entitled ‘Thanks a million’.

With our help, over 1 million British professionals have now joined LinkedIn, creating over 12 million connections. That’s over 1 million people in the UK (not to mention the other 16 million LinkedIn members abroad) who can reconnect with past colleagues, get an introduction, find an employee, identify a resource, ask a question, land a job, promote a service, make a deal, research an industry and… well, you get the picture so take a look for yourself…..
http://www.linkedin.com/static?key=promo_uk_million.

After a long 8 month slog from brief to the inter-webb cyber waves, the Cadbury Mini Rolls website is now officially LIVE!!! Take a look and indulge yourself in a Blast from the Past.

All at Chemistry are really pleased with the end result and better still the client is ‘really thrilled’, proudly calling it ‘MY website’.

Grab a look to see what could be yours and get spinning the wheel of fortune:
https://www.cadburyminirolls.com

Widgets are converging with online advertising. The AdWidget is a snippet of code that users can add to their blog or social network profile to serve up targeted, relevant ads – and earn money in the process.