In the current economic climate it’s got to be a good time to transfer more of your marketing dollars, pounds or Euros online…
With the ability for real-time analytics - the ROI is measurable instantly.
There’s never been a better time to try some PPC campaigns with some split A/B testing and some SEO thrown in the mix.
So let’s get digital.
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Had a slow day on Friday so I caught up with my RSS reader for the first time in months.
As usual I read the following first:
Hugh - http://www.gapingvoid.com/
Seth - http://sethgodin.typepad.com/
Tom - http://www.tompeters.com/
Russell - http://russelldavies.typepad.com/
Feel a lot better now I’ve filled my head with too much input…
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Here’s a link through to our last e-newsletter where we released our latest client brief.
http://newsweaver.co.uk/pdggraphics/e_article001157835.cfm?x=bd6ngbL,b41QF9cK
Whilst doing some research into best practice writing techniques for the interweb I came across several variations of this list.
Some good advice here for all writers.
1. Avoid alliteration. Always.
2. Never use a long word when a diminutive one will do.
3. If you start a thought be sure to . . .
4. Eschew ampersands & abbreviations, etc.
5. Parenthetical remarks (however relevant) are unnecessary.
6. Remember to never split an infinitive.
7. Contractions aren’t necessary.
8. Foreign words and phrases are not apropos.
9. One should never generalize.
10. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
11. Be more or less specific.
12. One-word sentences? Eliminate.
13. The passive voice is to be avoided.
14. Even if a mixed metaphor sings, it should be derailed.
15. Who needs rhetorical questions?
16. Exaggeration is a billion times worse than understatement.
17. Proofread carefully to see if you words out.
18. A writer must not shift your point of view.
19. And don’t start a sentence with a conjunction. (Remember, too, a preposition is a terrible word to end a sentence with.)
20. Don’t overuse exclamation marks!!
21. Writing carefully, dangling participles must be avoided.
22. Last but not least, avoid clichés like the plague; They’re old hat; seek viable alternatives.
Orange have announced that Chemistry Communications will be handling their account.
Most of the work will be carried out in our Fulham offices - with some of the digital elements being produced in Nottingham.
http://www.brandrepublic.com/Campaign/News/831266/Orange-hands-Chemistry-22m-DM-business
An interesting new site where you can “rate your company” and upload details about your salary!!
Adds a whole new dimension to company’s internal/external audience and the story that you tell to the world. Open source business…
It’s a great example of how “the internet changes everything” in ways that people don’t even realise yet.
This has been sitting in my in-box for a couple of months. We’ve been a bit tied up with filling in RFPs and ITTs this year.
So this post seems all the more poignant. It’s certainly how we believe that smart businesses do business.
Get the relationshiop and the work right - then noone should be that bothered about a “cheaper option”
http://sethgodin.typepad.com/seths_blog/2008/05/the-first-rule.html
Catching up on posts for the first time in ages. Here’s one I found interesting - especially since PowerPoint seems to be the tool of choice for our presentations.
I’ll try this technique for my next internal one…
According to a new study some 59% of survey respondents use social media to “vent” about customer-care experiences, click here for more…
Thanks to Twigger for putting our blog into a new skin - so it looks a bit more joined up with our website.
I’m still not in the habit of posting yet. We’ve moved everything over to Word Press from Movable Type - so we’ll see whether it’s more intuitive to use.
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